Export to USA
MegaAccy is providing consulting & facility services to the companies who want to make inroads into USA market. US market is the most attractive market in the world in terms of its market demand.
But in order to penetrate USA market efficiently, overseas manufacturers need to understand US local business culture and prepare the differentiated product & price strategy to break through the most sharply competition Market.
Export to USA Services
Consulting for product and price strategy as well as advertising
On line marketing and sales
Off line sales channel strategy
The perfect party – Who will pay the highest price for your products, might be working in a totally different sector on a remote continent. On your own you would have no chance of finding that buyer. Without professional help like ours, it is likely that you will end up marketing the business to a small circle of contacts in your sector. This will not only have the effect of making the details of your company and its products public knowledge, it also reduces the level of competition and in turn the price you eventually achieve for your company. We just let you know that we have already established with large retailers purchasing buyers as well as regional power retailers. We find your potential customers based on your present capability, which means that we analyze your current status and then define your capability level. Once we define your level, we make a strategy and action plan with time line and consensus building with you together. Is your product ready to export in English (to USA) or Korean (to Korea) ? manual package barcode warranty system certificate of standard (UL,CE,FCC for US) Do you have an English web-site? Are you collecting customer’s feedback for your product from domestic and overseas? Is your product competitive ? Superior Differentiation (design, function, technology, patent, etc) Price Is your product selling well in your country currently? Do you have a brand marketing strategy and tool? Is your company financially strong enough to meet a big players’ business condition? Payment Term Return Warranty Brand marketing investment (advertising) If not, we suggest you to look for OEM or ODM business partners. (Example) Manufacturer OEM/ODM Distributor OEM/ODM Is your product currently selling in other countries?
Major categories are as follows: Audience Research. Audience research is aimed at discovering who is listening, watching, or reading radio, TV, and print media respectively. Such studies in part profile the audience and in part determine the popularity of the medium or portions of it. Product Research. Product tests, of course, directly relate to use of the product. Good examples are tasting tests used to pick the most popular flavors—and device prototypes to uncover problematical features or designs. Brand Analysis. Brand research has similar profiling features (“Who uses this brand?”) and also aims at identifying the reasons for brand loyalty or fickleness. Psychological Profiling. Psychological profiling aims at construction profiles of customers by temperament, lifestyle, income, and other factors and tying such types to consumption patterns and media patronage. Scanner Research. Scanner research uses checkout counter scans of transactions to develop patterns for all manner of end uses, including stocking, of course. From a marketing point of view, scans can also help users track the success of coupons and to establish linkages between products. Database Research. Also known as database “mining,” this form of research attempts to exploit all kinds of data on hand on customers—which frequently have other revealing aspects. Purchase records, for example, can reveal the buying habits of different income groups—the income classification of accounts taking place by census tract matching. Data on average income by census tract can be obtained from the Bureau of the Census. Post-sale or Consumer Satisfaction Research. Post-consumer surveys are familiar to many consumers from telephone calls that follow having a car serviced or calling help-lines for computer- or Internet-related problems. In part such surveys are intended to determine if the customer was satisfied. In part this additional attention is intended also to build good will and word-of-mouth advertising for the service provider.
Marketing Your Products
Marketing is more than advertising and selling your products. Marketing addresses all aspects of growing your customer base, and the more you know, the more successful your marketing and your business will be. Highly effective marketing is a make-or-break necessity for most small businesses. It’s really impossible for you to be successful without good marketing and sales techniques—that’s what brings the dollars in the door. Marketing is more than simply letting people know about your products or services. First, you need to know who your customers are. You need to get so close to them that you can anticipate their needs and desires. You need to be able to communicate to them exactly why they need what your business can provide. And, then you have to reach them with that message. We are intended to introduce you to some of the concepts and strategies that professional marketing experts in large companies use and show you how they can be adapted to help your small business thrive, beginning with an overview of marketing and continuing through the following.
Affordability International business means more costs, including travel, customs, phone calls and office space if you plan to offer an oversees office. For most companies, the biggest difference in costs between having an international or domestic business is shipping. Don’t forget to include the hidden costs involved with shipping overseas, such as hiring a freight forwarder and purchasing overseas shipping insurance. Further, overseas buyers might ask for long periods of credit extension, leaving you with cash flow issues unless you prepare for them. Develop a list of all the costs your international business venture will incur, and measure them against the potential gains. Feasibility We recommends revising your business plan to include your overseas goals, while suggesting networking with other industry contacts who have gone global. Discuss the decision both with those in your business and with consultants and your industry peers. Look at other similar companies who have gone overseas and evaluate their success. Think about what makes their company different from yours. Communications Communication is the exchange and flow of information and ideas from one person to another. Effective communication occurs only if the receiver understands the exact information or idea that the sender intended to transmit. Many of the communication problems result in confusion and can cause good plans to fail. Since language and cultural barriers can be detrimental to some kind of businesses, good communication is vital for the success in international trade. Market You should not take your whole business overseas at one time. Instead, you should run a test case offering one product or service overseas. If it works well, then you might slowly start to expand. Problem-solving Solving problems in the United States is relatively easy. If the problem can’t be solved with a phone call or e-mail, you simply hop on a plane and fly a few hours to meet the partner or customer in person. However, doing international business creates a whole different problem. Develop a strategy for how you will deal with problems when it is not cost-effective to handle them in person. Customs and Boarder Operations Whether you will be traveling, or an employee or product will be going overseas, knowing how customs and boarder operations work is integral. Understand how to pack your product for shipment overseas and learn how to make passing through customs easier for you and your employees.
Trade Show Organization
MegaAccy provides very professional trade show organization service, many manufacturers from overseas have expressed their limit in following up after meeting many potential buyers due to not only communication barrier but also business culture difference, but there is one thing that many suppliers don’t have a successful story is the lack of trust level in the beginning, buyer is still afraid of making in advance deposit and also the certainty of product quality, if there is quality problem, supplier has a capability and honesty in following quality issue. All these matters come from no US local operation.
Export to Korea
MegaAccy is providing consulting services to the companies which want to make inroads into Korean market. Korea is an attractive market in terms of its strategic location, pro-business government and various tax breaks to foreign invested companies. Korea, a homeland for 50 million inhabitants, is one of the Asian economies with high trade dependency, with total foreign trade accounting for more than 90% of the country’s GDP. We have built a strong relationship with Korean businesses and governments by working with them on various projects. Export to Korea Services Consulting Market Research Finding Partners in Korea Comprehensive Solutions